In the second half of the 20th century German industrial designer Dieter Rams designed over 350 products for Braun and Vitsœ that are used by people throughout the world on a daily basis and that continue to exert substantial influence on young designers. Rams was not only interested in the form of these utilitarian objects, but in many lectures and publications he reflected the significance of such products for individuals and society as a whole.
In these times of heightened problems relating to the use of resources and the environment, his work is more current than ever. His works were fundamental to the design ethos that he himself described as “less, but better.” In 1970s Rams consistently argued in favor of designing objects to enable their longest possible use.
How should we continue to design our world, so that it can survive? On the basis of around thirty objects selected by Dieter Rams as well as fifty photographs, reproductions and texts, he attempts to provide answers to this question in the exhibition.
Museum Angewandte Kunst
+49 (0)69 212 34037
U: 1-3, 8 (Schweizer Platz) Tram: 15, 16 (Schweizer- / Gartenstraße)
TUE 12 am – 6 pm
WED 12 am – 8 pm
THUR-SUN 10 am – 6 pm
Municipal museum of the City of Frankfurt
Free admission for children and young persons under 18